Augmented Reality

International Marketing Group
  • 30th April, 2021
Augmented Reality

AR is an immersive perception of a real-life environment in which computer-generated perceptual input is used to improve the objects in the real world, often through various sensory modalities such as visual, auditory, haptic, somatosensory, and olfactory. AR is characterized as a framework that combines real and virtual environments, allows for real-time interaction, and allows for accurate 3D registration of virtual and real objects. The sensory input that is overlaid may be beneficial or harmful. This simulation is so well integrated with the physical world that it is considered as a fully immersed part of the natural world.

What is it?

Augmented reality modifies one's ongoing experience of a real-world environment, while virtual reality entirely substitutes the user's real-world environment with a synthetic one. Mixed reality and computer-mediated reality are two concepts that are almost interchangeable with augmented reality. Augmented reality is a form of technology that is used to improve natural conditions or conditions by providing perceptually enhanced experiences. The knowledge about the user's surrounding natural world becomes immersive and digitally transformed with the aid of advanced AR technology. The physical world is overlaid with information about the universe and its artifacts. This data can be abstract or physical.

Application which use AR

Many uses for augmented reality have been investigated, ranging from games and entertainment to medicine, education, and industry. Archaeology, engineering, commerce, and education are some of the application fields discussed below. The use of augmented reality to facilitate surgery by offering visual overlays to direct medical professionals is one of the earliest cited examples.


Video game players were able to witness computer game play in a real-world setting thanks to augmented reality. The virtual reality mobile game Pokémon Go was published by Niantic. Disney has teamed up with Lenovo to develop Star Wars: Jedi Challenges, a virtual reality game that will be released in December 2017 and will include a Lenovo Mirage AR headset, a tracking sensor, and a Lightsaber joystick.


Virtually designing out the 3D topologies of munition storages in the landscape with the option of munitions combinations in stacks and lengths between them, as well as a simulation of danger zones, can be very useful with AR. The visualization of data from embedded munitions tracking sensors is also included in the framework of AR applications.

Augmentation methods are usually used in real time for environmental components in semantic contexts. Over a live video stream of a sporting event, immersive perceptual information is often mixed with supplemental information such as scores. 

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