It is a separate entity from the broader retail segment of marketing The concept of services selling services came around in the 1980s when it was realized that service companies had different tactics than did companies that sold tangible products. Services promotion usually encompasses business to consumers (B2C) and business...

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This marketing strategy uses two-way communication to ensure that customers have the opportunity to be connected to a business in a relationship that isn't one-way. Although this is still done in person, we increasingly find it occurring via email, the use of social media, particularly Facebook and Twitter, and blogs....

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Green marketing is the promotion of goods that are thought to be good for the world. It encompasses a wide variety of practices, including product alteration, manufacturing method modifications, sustainable packaging, and promotional improvements. However, interpreting green marketing is a difficult challenge since certain terms overlap and contradict one another;...

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Marketing collateral is a term used in marketing and advertising to describe a set of media used to promote the selling of a product or service. Historically, the word "collateral" applied to sales service materials such as brochures or sell sheets. The aim of these sales aids is to make...

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Direct marketing is a form of offer communication in which businesses engage directly with a pre-selected client and provide a way for them to respond. It's also known as direct response marketing by marketers. Advertising, on the other hand, is a mass-messaging medium. 800-numbers, reply cards, reply forms to be...

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It is a form of online personalized advertisement in which ads are shown to customers based on their past internet activity. Retargeting involves embedding a pixel in the goal website or email that creates a cookie in the user's browser. If the cookie is set, the advertiser will target the...

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Telemarketing is a form of direct marketing in which a salesperson solicits potential buyers to purchase goods or services over the phone or with a follow-up face-to-face or web-conferencing meeting arranged during the call. Telemarketing can also involve pre-recorded promotional pitches that are automatically dialed and played over the phone....

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Influencer marketing is a form of social media marketing in which influencers and organisations with a perceived professional degree of experience or social impact in their field have endorsements and product placement. Influencers are people who have the ability to influence others' buying habits or quantifiable behaviors by posting original,...

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The social media analytics market is expected to reach almost $140 million by 2019. In the report, Social Media Analytics Market, the authors note that new developments in technology are enabling business users to make decisions based on data being mined from social media sites such as Facebook (NASDAQ: FB)...

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