Content marketing is a competitive marketing strategy that focuses on producing and delivering useful, appropriate, and reliable content in order to draw and maintain a specific audience — and, essentially, to generate profitable consumer activity. Identifying the interests of the consumer is the first step in content marketing. The material...

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As per the latest survey, the percentage of online B2C marketers who use paid search marketing to generate leads is around 80%. Paid search marketing is the most important B2C marketing metric that helps a marketer to drive traffic to their website. As per the survey, it has been found...

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Relationship marketing is an approach to marketing that aims to build and maintain valuable relationships between your company and its customers. It consists of many kinds of activities used to advance this goal, such as one-to-one relationship building, sponsoring or organizing events and contests, developing loyalty programs, and implementing lead-driven...

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The fastest growing network is the Facebook. it was started in 2004, founded by the CEO Mark Zuckerberg. The purpose of this site is to connect and share with out friends . According to Alexa.com in 2016 Facebook became the second most visited site with 184 million users average per...

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Nowadays, companies are moving to an intelligent, customer-centric approach, which focuses on providing the right information to the customer at the right time. This approach is becoming increasingly reliant on artificial intelligence (AI) and machine learning, which are being used to analyze large volumes of data and provide the most...

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The year 2021 will be twenty years after the prediction that computers would surpass human ability to do intellectual tasks. Artificial intelligence is lightweight enough that even the chintziest of devices can contain a face-reading AI, if they are even needed any more. The inception of computers that can speak...

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Sales are events that are related to sale or the amount of items sold in a particular time span. A selling also requires the offering of a service for a fee. Advertising is a type of commercial communication in which a product, service, or concept is advertised or marketed through...

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E-Commerce and AI have enjoyed a long-standing partnership. With the rise of mobile, e-commerce has skyrocketed across the world. Your search and your purchase history has been used a decade ago to make future decisions for you via predictive analytics. So it may not be a surprise to you that...

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To begin with, Chatbots are computer programs that conduct conversations over the internet and perform human-like tasks such as responding to customers. These intelligent software applications combine Artificial Intelligence (AI) or Natural Language Processing (NLP) with conventional messaging platforms such as Facebook Messenger, Slack, etc. Nowadays it is common to...

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