The lead generation in marketing is the beginning of customer interest, or an inquiry about a company's products or services. Leads for such objectives as list development, acquisition of e-newsletters or leading sales can be produced. The techniques for generating leads generally fall under the advertising framework but may also...

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The value of a brand in marketing — the societal importance of a well-known brand name — is brand equity. The owner of a famous brand name may make more profit just by recognizing the brand, as the products of well-known brands are seen by customers as better than those...

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Evangelism marketing is an advanced kind of word-of-mouth marketing, in which firms cultivate clients who so firmly believe in a certain product or service that they openly strive to persuade others to buy it and use it. The clients are volunteer champions and spread the word aggressively on behalf of...

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Brand loyalty means good sentiments about the brand and a commitment to buy a product or service again and again, irrespective of defects, actions or environmental changes of the competition. Other activities, such good word-of-mouth advocacy, can also reflect it. Corporate Brand loyalty is where an individual consistently and unwaveringly...

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Sponsoring anything is the money or supply of items or services to assist an event, activity, person, or organization. The support person or group is known as the sponsor, like a benefactor.What is it?Sponsorship is a financial and/or in-kind charge made to a property in return for access to its...

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One of the most diversified scenarios in which financial assets abruptly lose most of their nominal value is a financial crisis. Numerous financial crises were linked to banking panic during the 19th and early 20th century and many recessions were related with these panics. Other events commonly referred to as...

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A smart market is a regular auction that is clean of mathematical optimization, for example linear programming, through operations research technology. A market manager operates the intelligent market. Trades between pairs of persons are not bilateral, they go to or from a pool. A smart market can support the operation...

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In online marketing, a "lead capture page," a "static page" or "destination page" is a single web page, which is a result for clicking on a search engine optimized search result, promotion of the marketing, marketing e-mail or an online commercial. Online marketing, the "lead capture" page is a single...

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Corporate blog is a blog which an organization, business, etc. publishes and uses to achieve its corporate goals. The advantage of blog postings and commentary is that centralized hosting and general conversation threads make it easier to access and follow. What is it?Although many various kinds of company blogs exist, most...

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