Investment (ROI) or cost returns (ROC) are the ratios of net income and investment (over one time). A high ROI implies that the investments' profits are favorable compared to their costs. The ROI is used as a measure of performance for the efficiency assessment of an investment or to compare...

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The retention of customers refers to a firm and product having the ability to keep their customers for a certain length of time. High retention of consumers indicates that customers of a product or company likely to return to another product or business, continue to buy, or in some other...

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Data driven marketing is an insight and trend process in which marketers are informed by data on the basis of detailed analyses. Data-driven marketing refers to methods based in order to make predictions about future behaver derived from the study of huge data, which are gathered via customer contact and...

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Shock publicity or shock publicity is a form of advertisement that 'deliberately surprises and insults its audience by breaching society moral standards and personal ideals' rather than accidentally. "Graphic imaging and harsh slogans" is used in advertising and public relations to underline a public policy problem, products or services. Shock...

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SWOT analysis (or SWOT matrix) is a strategic planning technique used to analyze strengths, weaknesses, opportunities and threats associated with corporate competition or project planning in a person or organization.The method, which works by "peeling" the company's layers, is meant for use as a tool for assessing the strategic position...

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The act of sending a commercial message via email, usually to a group of individuals, is known as email marketing. Every email sent to a potential or present consumer may be considered email marketing in the widest sense. It entails sending advertising, soliciting business, or soliciting purchases or contributions through...

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Direct-to-consumer (DTC) marketing refers to selling items directly to customers without the use of third-party retailers, wholesalers, or other intermediaries. DTC brands are often offered only online and focus on a single product area. In a clicks-and-mortar business model, several direct-to-consumer businesses have added a small number of physical retail...

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Automating marketing refers to software platforms and technologies aimed to enhance the efficiency and efficiency of marketing in departments and companies across different canals. Marketing, consulting and part-time marketing departments benefit from establishing software interpretation, storage and execution requirements and results for tasks and processes, which improve the efficiency and...

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Online presence management is the process by which personal or professional traffic is presented and drawn online. In order to create a long-term positive presentation for an individual, organization or product in search engines and the internet as a whole, the process combines web design and development, blogging, Search Engine...

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